{"id":613,"date":"2023-05-16T14:43:50","date_gmt":"2023-05-16T12:43:50","guid":{"rendered":"https:\/\/www.damimmoelina.com\/?post_type=blog&#038;p=613"},"modified":"2025-07-26T18:50:06","modified_gmt":"2025-07-26T16:50:06","slug":"allegria-mike-bongiorno-tv-ristoranti","status":"publish","type":"blog","link":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/","title":{"rendered":"Allegria!"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>La prima TV in ristorante \u2013 Quando Mike Bongiorno riempiva la sala<br \/>\nNel 1955, mentre l\u2019Italia si affacciava al boom economico e Mike Bongiorno gridava \u201cAllegria!\u201d da uno dei primi televisori in bianco e nero, pap\u00e0 Mimmo fu tra i primi a portare la TV in un ristorante a Citt\u00e0 Alta, Bergamo.<\/p>\n<p>Ogni gioved\u00ec sera, nel locale si riunivano famiglie e curiosi per guardare \u201cLascia o raddoppia?\u201d mangiando pizza, arancini e piatti del Sud, in un\u2019atmosfera festosa. Fu una vera intuizione: una mossa di marketing spontanea e geniale, capace di attirare clienti anche dalle valli, e di far conoscere i sapori della cucina meridionale in terra bergamasca.<\/p>\n<p>Una pagina di storia familiare e ristorazione che racconta le origini di un locale pensato non solo per sfamare, ma per far stare bene. Proprio come succede oggi, al Ristorante Da Mimmo, dove ogni piatto \u00e8 accompagnato da un sorriso\u2026 e magari da un ricordo in bianco e nero.<\/p>\n","protected":false},"featured_media":1955,"parent":0,"menu_order":0,"template":"single-blog.php","categoria":[34],"class_list":["post-613","blog","type-blog","status-publish","has-post-thumbnail","hentry","categoria-le-storie-di-mimmo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>allegria-mike-bongiorno-tv-ristoranti<\/title>\n<meta name=\"description\" content=\"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"allegria-mike-bongiorno-tv-ristoranti\" \/>\n<meta property=\"og:description\" content=\"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/\" \/>\n<meta property=\"og:site_name\" content=\"Da Mimmo e Lina\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ristorantemimmo\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-26T16:50:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2023\/05\/Om-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/\",\"url\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/\",\"name\":\"allegria-mike-bongiorno-tv-ristoranti\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.damimmoelina.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Om-1.jpeg\",\"datePublished\":\"2023-05-16T12:43:50+00:00\",\"dateModified\":\"2025-07-26T16:50:06+00:00\",\"description\":\"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.damimmoelina.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Om-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.damimmoelina.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/Om-1.jpeg\",\"width\":1920,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/allegria-mike-bongiorno-tv-ristoranti\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Allegria!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/\",\"name\":\"Da Mimmo e Lina\",\"description\":\"Stories of a family of restaurateurs\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#organization\",\"name\":\"Da Mimmo e Lina\",\"url\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.damimmoelina.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.damimmoelina.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/logo.svg\",\"width\":\"1920\",\"height\":\"1080\",\"caption\":\"Da Mimmo e Lina\"},\"image\":{\"@id\":\"https:\\\/\\\/www.damimmoelina.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ristorantemimmo\\\/\",\"https:\\\/\\\/www.instagram.com\\\/da_mimmo_bergamo_alta\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"allegria-mike-bongiorno-tv-ristoranti","description":"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/","og_locale":"en_US","og_type":"article","og_title":"allegria-mike-bongiorno-tv-ristoranti","og_description":"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.","og_url":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/","og_site_name":"Da Mimmo e Lina","article_publisher":"https:\/\/www.facebook.com\/ristorantemimmo\/","article_modified_time":"2025-07-26T16:50:06+00:00","og_image":[{"width":1920,"height":800,"url":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2023\/05\/Om-1.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/","url":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/","name":"allegria-mike-bongiorno-tv-ristoranti","isPartOf":{"@id":"https:\/\/www.damimmoelina.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/#primaryimage"},"image":{"@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/#primaryimage"},"thumbnailUrl":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2023\/05\/Om-1.jpeg","datePublished":"2023-05-16T12:43:50+00:00","dateModified":"2025-07-26T16:50:06+00:00","description":"Quando Mike Bongiorno e \u201cLascia o raddoppia?\u201d accendevano la TV nei ristoranti: tra pizza, quiz e marketing pionieristico a Citt\u00e0 Alta.","breadcrumb":{"@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/#primaryimage","url":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2023\/05\/Om-1.jpeg","contentUrl":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2023\/05\/Om-1.jpeg","width":1920,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.damimmoelina.com\/en\/blog\/allegria-mike-bongiorno-tv-ristoranti\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.damimmoelina.com\/en\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.damimmoelina.com\/en\/blog\/"},{"@type":"ListItem","position":3,"name":"Allegria!"}]},{"@type":"WebSite","@id":"https:\/\/www.damimmoelina.com\/en\/#website","url":"https:\/\/www.damimmoelina.com\/en\/","name":"Da Mimmo e Lina","description":"Stories of a family of restaurateurs","publisher":{"@id":"https:\/\/www.damimmoelina.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.damimmoelina.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.damimmoelina.com\/en\/#organization","name":"Da Mimmo e Lina","url":"https:\/\/www.damimmoelina.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.damimmoelina.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2025\/01\/logo.svg","contentUrl":"https:\/\/www.damimmoelina.com\/wp-content\/uploads\/2025\/01\/logo.svg","width":"1920","height":"1080","caption":"Da Mimmo e Lina"},"image":{"@id":"https:\/\/www.damimmoelina.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ristorantemimmo\/","https:\/\/www.instagram.com\/da_mimmo_bergamo_alta\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/blog\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/www.damimmoelina.com\/en\/wp-json\/wp\/v2\/categoria?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}